Web Site Development
Having a web site means many different things to different people. That's why I seek to understand what my client's needs are and provide them with practical solutions with their goals, budgets and dreams in mind.
Template Web Site Designs
One method of designing a web site is finding a pre-built template. An effective use of HTML templates can be a simple and affordable way to get a web site up and running. It is important to implement good practices when you do this or you may not benefit from all that the web has to offer. Ask me how I can help you get a web site built and optimized on the Internet very quickly.
Custom Web Site Designs
Web sites can be places for people to "data dump" all their business ideas and solutions. For others creating a unique design to express their creativity is more important. For these clients I typically suggest a custom created design that will visually and technologically meet their needs.
Content Management Systems
You can combine all of the above and opt for a web site that adds the capability for a lay-person to load and edit the copy on their own web site. These robust Content Management Systems (CMS) can provide endless options for businesses who have a person on staff who can manage the web site after the design is complete. I recommend CMS to any client who sees their web site as a constantly evolving project, and for businesses who have a more "do it yourself" philosophy.
Internet Marketing
Search Engine Optimization
So now you have a web site- but people cannot find it on the web. I have worked with clients who both have a web site already and need help optimizing their web site, and clients who are interested in developing a new site with Search Engine Optimization (SEO) in mind. In this arena of Internet Marketing there are some sure fire tricks that we can deploy with great success. But there are also some heavy competitors out there and when we face up to those competitive challenges we need to deploy some additional tactics like Pay Per Click (PPC) advertising on the major search engines, link building and link reciprocation.
Search Engine Marketing
A very helpful and sometimes cost effective practice to gain visibility and brand awareness on the major search engines is to engage in some kind of pay per click (PPC) campaign. There are a couple of ways to accomplish a variety of goals and each marketing campaign is unique and ultimately flexible and measureable. Contact us for a quote that will meet your marketing needs today.
Email Marketing
Email Marketing is one of the most cost effective ways of reaching your clients. It can also be done horribly wrong and all your emails can end up in client spam folders and your business can be flagged as a "spammer." You want to avoid that- right? So it's easy to hire a professional Internet marketing firm to help you get started creating your email template and managing your lists for you.
So what about lists? You will need one to get started! If you don't
have one we can start developing one for you internally. Another good
tactic is to purchase, through third party services, double opt-in
behaviorally targeted lists for any demographic you might be interested
in targeting (example: avid skiers who make $100,000 or more per year,
who live in Texas). These lists can be great sources for reaching new
prospects and cultivation of new leads. If you have a good email
database or list already but haven't made the leap we can tailor a
program that will work for you.
How these programs work is pretty simple; we put a sign-up on your web site and filter the sign-ups into as many specific lists as you like so we can create custom messages that are just right for your clients needs. Then we create a timeline for sending out these messages and stick to that, as much as possible. Last, we implement the email with a creative and easy to follow design that will capture the interest of your clients and ultimately lead them to some kind of conversion on your web site or landing page.
All this, and robust tracking and analytics to track customer reactions to your message. Please do not hesitate to shoot me an email >> Rob@MidnightMarketingSolutions.com if you would like to discuss what Internet marketing strategies would be best for you!
